"Merchant 2.0" festival celebrates its fifth anniversary
From August 8 to 10, the hospitality festival "Merchant 2.0" will be held in Sterlitamak for the fifth time - one of the most striking events in the cultural and tourist calendar of the Republic of Bashkortostan.
The concept of the 2025 festival is "Treasury of Talents", the organizers reported. Each of the three festival days will be dedicated to revealing the unique cultural code of the region and the creative potential of its residents and guests. The festival will combine multi-genre art, folklore and modern forms of creativity, demonstrate the aesthetics of national traditions through music, design, fashion and crafts.
Traditionally, the largest will be the fair of artisans from all over the country - more than 300 participants are expected, including craftsmen from different regions of the country, as well as from Kazakhstan.
The main venue is the Salavat Yulaev Square. A historical place where merchant fairs were held until the beginning of the 20th century. The atmosphere of a county town will be recreated here: with shopping arcades, carts, merchant signs and photo zones in the style of the 19th century.
This year the festival is held as part of the Day of Creative Industries, approved by the Head of the Republic of Bashkortostan. This holiday is dedicated to the development of creative business, cultural initiatives and innovative economy.
Author: Leila Aralbaeva
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