National projects awareness rate has reached 91% in Russia

According to a study by the National Priorities ANO and IFORS, conducted in November-December 2024, the aggregate awareness rate of Russia's national projects among our country's citizens has reached 91%. This is the highest figure in three years of measurements.

The study was conducted using an online survey involving 1.6 thousand respondents over 18 years old. The aggregate brand awareness of "National Projects of Russia" is 91% (+ 6% compared to November 2021, + 4% compared to December 2023).

Most Russians have heard the phrase "National Projects of Russia" (88%). The last two waves of the study (August and December 2024) show the highest verbal awareness rates of Russia's national projects (+ 6% since November 2021). Visual brand recognition (at least one national project logo seen) has grown from 48% to 60% over three years.

Russians most often see mentions of national projects or one of their logos on television or the Internet. More than half of respondents (62%) said they have seen some advertising for national projects. This is the highest figure over the three years of the study (+ 24% since November 2021). Most often, respondents have seen advertising related to demographics and healthcare.

According to Russians, the top three reasons for the existence of national projects are the development of the country and regions (61%), improving the quality of life and level of satisfaction of people (53%), and implementing programs that contribute to the development of the Russian economy (51%).

Author: Sergey Nikolaev