Over 4 days, more than 250 thousand Ufa residents and guests of the capital visited the All-Russian festival “Let’s Play!”, which took place on Sovetskaya Square in Ufa. The first forum exhibition of the children's toy industry was held on the initiative of the Head of Bashkortostan, Radiy Khabirov.
Chairman of the Federation Council Committee on Science, Education, and Culture Liliya Gumerova noted that Ufa became a point of attraction for the colorful event, uniting children and adults.
At the award ceremony, the winners of a unique competition, where festival guests made a choice, were awarded statuettes of Minigali Shaimuratov, depicted as a little boy with an accordion, and festival diplomas.
For 4 days, Soviet Square turned into a natural childhood territory. Games and competitions were held here, life-size puppets and cartoon characters walked around, and children's master classes were organized. It was also possible to take pictures with your favorite fairy tale characters.
Guests and festival participants could see performances by popular children's groups “Neposedy”, “Domisolka”, Vanya Dmitrienko, and Milana Khametova. The children's favorite program, “Good night, kids!” with presenters Tatyana Vedeneeva, Anton Zorkin, Oksana Fedorova, Khryusha, and Stepashka, also delighted the kids. More than a thousand games and toys from leading Russian manufacturers were presented at the festival. There was a workshop-hospital for toys where every child could “cure a sick toy.” Particular attention was paid to outdoor games. Young athletes could try the entertainment of different peoples of the world. Among them are Bashkir horse racing and archery. An open basketball training session was held for young athletes. Anyone could participate.
An exhibition of rare toys and a charity event, “Give a Toy!” were organized at the festival sites. Anyone could become a patron of the arts. All toys collected during the campaign will be donated to orphanages, hospitals, and the Ufa hospice.
The “Toy Story” exhibition was held at the National Museum of Bashkortostan during the festival. The highlight of the temporary show was the collection of toys from Moscow collector Vadim Wolfson. He is the director of the Moscow Museum of Education, a collector, book restorer, book publisher, and member of the Russian Book Union and the Moscow Union of Artists. During the All-Russian Games Festival “Let’s Play!” Vadim Volfson presented his collection of antique toys to residents and guests of Ufa. At the exhibition, one could see rare toys of the royal family - a steam locomotive and a set of Tsarevich Alexei's soldiers, toys from the Soviet period, board games, construction sets from which one could assemble a children's bicycle or scooter, and much, much more.
The key event of the business program was the plenary session “More than a game: the role, significance, and growth points of Igroprom of Russia”, during which three cooperation agreements were signed.
The Ministry of Industry, Energy, and Innovation of Bashkortostan and the Iranian Toy Association agreed on cooperation in new technologies and expanding the range of Iranian toys in Bashkiria. A memorandum between Plant of Plastic Products “Alternative” LLC and the Iranian company Zarrin Toys was also signed.
The Head of the Republic noted that at the festival, an agreement was reached with the largest Russian toy manufacturers to expand the range of their products in Bashkiria and with Iranian manufacturers to open a new toy production.
Author: Azat Gizzatullin