Terra Bashkiria touristic brand is recognized as one of best Russian branding projects

Gulfiya Akulova

UFA, 24 April 2019. /Bashinform News Agency, Gulfiya Akulova/ translated by Tatiana Aksyutina/.

The tourist brand of Bashkortostan Terra Bashkiria is recognized as one of the best Russian branding projects in the last decade, according to the Association of Branding Companies of Russia, the art director of the Paradox Box company developer Ilshat Bayburin informs.

Of the nearly 200 works submitted for the competition, the Top 10 most memorable and iconic branding projects created in the last ten years were compiled. The Terra Bashkiria project took 8th place in it.

The Terra Bashkiria touristic brand was developed by Paradox Box ordered by the State Committee RB for Tourism and Entrepreneurship. It was shown to the public in April 2018. The Terra Bashkiria means uncharted land, which keeps secrets among the pristine nature. The brand’s slogan is “The Soul of the Urals, the Heart of Eurasia”.

According to one of the jury members, publisher of the "Identity" branding magazine Andrey Purtov, the Terra Bashkiria project is "the strongest of all that participated in the competition."

“In general, the economic potential of Bashkiria has not been disclosed yet, and a single tourist brand is only the first step,” said Azat Yangirov, director of the Institute of Strategic Studies RB. In November last year, the project took the first place in the national ranking of touristic brands.

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