Sterlitamak pyramid-brand will be installed in city pedestrian zone

UFA, 28 June 2018. /Bashinform News Agency/ translated by Tatiana Aksyutina/. The administration of Sterlitamak ordered an art object in the form of an urban brand, developed by the "Zhivie Goroda" (Living Cities) company in 2014. It will be installed in the pedestrian zone on Khudayberdin Street in the city. The auction is scheduled for July 12. The initial price of the contract is 971.5 thousand rubles. The order is required to be completed by the end of August.

The brand is a pyramid and the abbreviation STR. "... Suddenly it became clear that everything is present in triple quantity in this city - three rivers, three mountains in the vicinity, three large enterprises around which three neighborhoods of the city were formed, three universities, three cinemas, three shopping centers, and so on. The entire history of Sterlitamak can be accommodated in three major stages: "merchant", "chemical" and "human". Even the coat of arms of the city is three white goose floating along the blue field ... ", Denis Vizgalov, the brand developer said at its presentation.

The art object will become a monument and to its creator - an urban scientist, a territory branding specialist, who died with his daughter in a fire in his native Beloretsk in July 2014.