Ufa brand is presented at High Fashion Week in New York

Elmira Sabirova

UFA, 12 February 2018. /Bashinform News Agency, Elmira Sabirova/. The Ufa brand "ZESHOP/JEDEESSE" takes part in a fashion show within the High Fashion Week at one of New York's venues - "Pier59studio".

Zhanna Bairasheva, a blogger and a TV presenter of Bashkir satellite television and her business partner, Julia Mikhailova, together with her team "Store" (Flying Solo) and 65 other designers from around the world, prepared a show where media personalities and celebrities were invited. The Ufa brand presented a collection "Spring-18" with eight looks, which can already be purchased in the shops of the Bashkir capital.

"We planned to take part in such events, but were not even dreaming about a possibility to do it on another continent, especially in one of the world fashion capitals. I think many of our compatriots should be pleased that the local Ufa brand was able to go beyond Russia", says Zhanna Bairasheva. "Please, visit my YouTube Channel to see how it all went, what was on the backstage, how the "models fitting" was going on and much more ".

In addition to the fact that the girls own clothing boutiques, they have the buyer's brand "ZESHOP by Jannetta" (independent designers of Asia and Europe) and their own author's line by the designer Julia Mikhailova - "JE DEESSE". It should be noted that the production facilities are located in Ufa.

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