National tourist route "Golden Belt of Ural Batyr" is created in Bashkortostan

Marina Chepikova

Today Ufa hosts a specialized exhibition "Tourism. Sports. Rest. Resorts" - it involves all key ministries and companies related to the system of rehabilitation and recreation, major tour operators, guests from the Kaliningrad region and Crimea, resorts and children's health camps from different parts of the republic. Round tables and presentations will follow each other.

For the first time a meeting is scheduled at the exhibition devoted to branding of the republic on the basis of the national epos "Ural- Batyr". Travel companies will talk about new tourist routes: national tourist route "Golden Belt of Ural Batyr" (with national traditions and attributes); national tourist route "Ural-Batyr ere"; presentation of Bashkir tea holiday - "Kukushkin tea", which has been recently tested at the international exhibition "ITM" in Moscow.

Representatives of historical and cultural centres RB are invited for the meeting. Managers of tourist sites and historical and cultural centres will be able to present their facilities and identify areas of cooperation with other subjects of tourism industry. It is planned to sign an agreement on joint activities and promotion of the national tourist route "Ural- Batyr" as a common brand.

#tourism #branding #epos

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