"Made in Russia" project will support entrepreneurs from Bashkiria amid economic sanctions

The Made in Russia movement is launched in Russia. It is aimed at supporting domestic brands - not only at import substitution but also at shaping the image of a domestic entrepreneur.

A free online marathon of the same name has started. It will help entrepreneurs in promoting their projects. As part of the online course, entrepreneurs will be taught how to manage brand social media, develop and conduct creative marketing campaigns, and use free channels.

The project provides an opportunity to find real guidelines for decision-making in the current crisis situation. It is being implemented in partnership with the Roscongress Foundation, the Agency for Strategic Initiatives to Promote New Projects (ASI), the Russian Quality System (Roskachestvo), and Yandex.

Active support for local producers in the republic began long before the introduction of Western sanctions. A project called "Product of Bashkortostan" was launched in the republic in 2013. At the end of 2021, 597 enterprises participated in it. 20,858 items of goods are produced under the label "Product of Bashkortostan".

"The mission of the project is to unite and support the regional producers in order to strengthen their positions in the Russian market, as well as to improve the welfare of the republic due to the fact that all products are produced on its territory, using local raw materials and by the hands of local residents," the project manager "Product of Bashkortostan," Svetlana Divnich says.

Entrepreneurs are confident that the republican project "Product of Bashkortostan" helps them grow and develop.

“Recent economic events are just a plus for us. Our products can replace foreign analogs. We, the producers of the republic, are glad that we have such a project as the “Product of Bashkortostan”. The state support helps us to develop and produce goods for the benefit of the republican inhabitants”, entrepreneur Rinat Gareev emphasized.