Bashkiria hit Top 3 regions by number of eBay online exporters

According to the results of 11 months of 2020, Bashkiria hit the Top 3 regions of Russia in the number of sellers on the eBay marketplace, the State Committee RB for Foreign Economic Relations and Congress activities reported, based on data from a joint study by eBay and Data Insight agency.

As noted by the Minister of Economic Development and Investment Policy of Bashkortostan Rustam Muratov, this year, with the assistance of the Export Support Center of Bashkiria, SMEs' presence of the republic on international trading platforms has increased more than 12 times compared to 2019.

So, last year Bashkiria was represented on one electronic platform by 12 companies. In 2020, the number of marketplaces increased to eight. Now more than 140 enterprises of the republic place their goods here.

"eBay is one of the leading retail sites in the global marketplace. In 2020, 40 enterprises of Bashkiria placed over 19 thousand goods on eBay. This growth is due to the fact that Export Support Center RB provides a wide range of measures to support and stimulate Bashkir exporters," explained Margarita Bolycheva, head of the State Committee RB for Foreign Economic Relations and Congress.

In particular, we are talking about providing subsidies to SMEs for placement on eBay.

The package of subsidized services includes registering accounts, uploading up to 50 product cards, training on working with the site at the level of a professional seller, and drawing up an individual promotion strategy.

Export support and development programs are being implemented in Bashkiria within the framework of the national projects "International cooperation and export" and "Support for SMEs", developed on behalf of Russian President Vladimir Putin.

As the Bashinform News Agency previously reported, the number of Bashkir sellers on AliExpress from June to December 2020 increased 4.5 times - from 120 to 540, more than half of them are sole traders.

About 25% of sellers are in the home and garden category, 19% in electronics, 9% in furniture, 7% in automotive products, and 6% in beauty and health.