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8 July 2020, 16:30

Plan to promote Bashkir products in foreign markets is adopted in Bashkiria

The authorities of Bashkiria approved a plan to promote Bashkir products in the framework of the project “Made in Bashkortostan”. The relevant order is published on the legal information portal.
It follows from the document that by 2024 the authorities plan to increase the number of exporters operating in the republic and double the amount of non-primary non-energy exports.
According to the plan for 2020 - 2022, this year, a media plan for promotion and corporate identity should be elaborated, it is also planned to create a web portal with registered republican companies (at least 200).
In July-August 2020, it is planned to create a presentation video in Russian and English; in December this year, a showroom for products should be created. Every year, a checklist and an audit should be developed as part of the project.
The enterprises participating in the project must annually present their products at international exhibitions and fairs.
In December, a club of exporters from among the project participants should be created, and at the end of next year, the registration of the “Made in Bashkortostan” trademark is planned.
Registration of the “Made in Bashkortostan” trademark is scheduled for December 2021.
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