S7 Airlines returns its historical name “Siberia”

UFA, 2 August 2019. /Bashinform News Agency, Rozaliya Valeeva/ translated by Tatiana Aksyutina/.

S7 Airlines is temporarily returning its historical name, Siberia Airlines, and is launching an initiative to raise funds for the loss of forests damaged during fires in Siberia. This was said in a company’s statement.

Forest fires in the Siberian region have already spread over more than 3 million hectares.

“We hope that the situation will stabilize in the near future. Fire extinguishing is only the first step in solving the problem. It is necessary to unite and support the work on creating new forests in the region and the necessary follow-up measures to protect the forest, ”the company marks.

Starting from August 1, the airline will deduct 100 rubles for planting trees for every ticket sold on the website or in the mobile application for flights to Siberian destinations.

“The brand is one of the main and strongest assets of the company, and we are ready to temporarily change it to express our engagement, draw attention to the issue and unite with our passengers and partners to create new forests. We will return the S7 Airlines brand after the fund has enough money to plant one million trees. This is the first step, and we hope that it will inspire the business to create other similar initiatives, ”says Vladislav Filev, Chairman of the Board of Directors of S7 Group.

Active members of the S7 Priority loyalty program can support the initiative by transferring miles from their account, which will also be used to plant trees in Siberia. Every 500 miles transferred will allow one tree to be planted.

Besides, service has been created on the website S7.ru that allows you to transfer funds for tree planting. A special real-time counter on the site will show how many trees will appear in the Siberian forests thanks to the initiative.

Funds for 30 thousand trees are already raised. S7 Airlines flies to Moscow and Novosibirsk from Ufa.