Big Data was used for first time in analyzing tourist traffic in Bashkiria

IMPORT Servisnyy

UFA, 29 January 2019. /Bashinform News Agency/ translated by Tatiana Aksyutina/.

In Bashkiria, for the first time, Big Data was used in the analysis of tourist traffic. The State Committee RB Tourism ordered a study by the Ural Center for Monitoring and Analytics based on the mobile phone subscribers movement.

According to studies, from January to November 2018, the republic was visited by 1.656 million tourists, 60% of whom were men aged 30 to 45 years, as a rule, employees of commercial organizations with higher education, with income of 40 thousand rubles per month. The average length of stay was 3.8 days.

The peak of the tourist flow fell on the summer. In June 2018, the number of people arriving was 179 thousand people, in July - 215 thousand people. The minimum figure was observed in February - 118 thousand people.

Guests came from different regions of Russia. The largest share of visitors was from Moscow, Moscow region, Tatarstan - 11% each. Residents of the Orenburg region, the Chelyabinsk and Samara regions accounted for the shares of the tourist flow of 9%, 7%, 6%. They were followed by the Sverdlovsk Region and the Khanty-Mansi Autonomous District - 3.8% each, the Tyumen Region - 3%, the Perm Territory and Udmurtia - each slightly more than 2%.

Foreign tourists came from neighboring countries, as well as from India, Spain, Italy, Yemen, Germany, Turkey, Egypt, Nigeria, Israel, the USA, the Czech Republic, Saudi Arabia, Bulgaria, Iran, China, and Finland.

A sociological survey of tourists was also conducted. 37% of respondents chose a hotel to stay at. 17% stayed with friends or relatives, 11% preferred hostels. The tourist flow was divided as follows: travel to relatives (30%), business tourism (28%), wellness (18%), sightseeing (12%), active (8%), pilgrim tourism (0.2%).

40% of tourists have come to Bashkortostan not for the first time. 20% visited the republic on the recommendation of friends (colleagues, relatives). 24% arrived on a business trip. The least used sources of information when choosing a destination for respondents were Internet portals (3.4%), social media (1.2%), and advertising in the media (0.5%).

What did tourists like in Bashkiria? First of all, beautiful nature, landscaped and beautiful Ufa, the hospitality of the local population, developed infrastructure, including sanatorium and resort one.

The tourists did not like reckless drivers, worn out public transport, insufficient number of tourist signs, lack of informational tourist centers, problems with transport accessibility of recreational and sightseeing places, uncleanliness of Ufa.

It is noteworthy that some tourists positively assessed the quality of roads and the level of service, others - extremely negative. In the current 2019, the tourist attractiveness of individual regions of the republic will also be analyzed, the State Committee informs.

According to the Turstat portal, following the results of 2018, Bashkiria entered the Top 15 of the domestic and inbound tourism rating, having taken the 13th place with the number of tourists exceeding 2.5 million people (+ 13% compared to 2017).

#big data #tourism

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