Bashkir band AY YOLA will shoot their new video in Far East

Bashkir band AY YOLA will shoot their new video in the Far East. This was discussed during a meeting with Aisen Nikolaev, the head of the Republic of Sakha (Yakutia). As the head of the region reported on his Telegram channel, the musicians of AY YOLA have been participating in the forum "Created in the Far East" recently. They will not only give a concert there but will also participate in the business program of the forum.

"This week, the II International Forum of Creative Industries 'Created in the Far East' will be held in Yakutia. The famous Bashkir folk group AY YOLA, a bright voice of modern ethnomusic, came to our republic especially to participate in the forum. I was glad to meet and talk with our guests," Aisen Nikolaev shared. — The musicians told about themselves, their creative path, and shared their plans. As part of our forum, they will give a concert, take part in panel discussions, and share their experience of promoting national culture through modern formats." The head of the republic expressed joy that the filming of the new video of the popular group will take place in Yakutia.

"We will be glad to become part of this project. The history of AY YOLA is proof that creative industries change the economy of regions. Following the release of the video "Homay," the tourist flow to Bashkiria has increased several times, and the national culture has become a subject of keen interest for thousands of people. I am sure that the new video will become a new point of contact between our cultures and another step in strengthening the creative space of Yakutia and Russia! " — noted Aisen Nikolaev.

As explained by the musician of the group, People's Artist of Bashkortostan Rinat Ramazanov, the video is being filmed not only in the Far East; this is only one of the locations, with a number of other countries also being featured.

Author: Leila Aralbaeva