Forbes included Adel Shaikhitdinova in rating "30 under 30"

Russian Forbes included the singer from Bashkortostan, Adel Shaikhitdinova, in the annual rating of "30 under 30" nomination for "Music". The nominees for voting are those who, by age 30, have received recognition in the professional community and become famous at the all-Russian or even global level.

The 25-year-old singer, who is part of the group Ay Yola, performed the hit Homay, which soared to the top of the world charts. Adele recently became an honored artist of Bashkortostan.

The site says that in the Musume project, Adele began her creative path in 2010 in a duet with her father, Ruslan Shaikhitdinov. The group released two albums and participated in several shows on television. At the same time, a unique performance style was developed - a combination of traditional Bashkir motifs and electronic music. In 2024, having teamed up with Rinat Ramazanov, the Shaikhitdinovs founded the Ay Yola group. The group performs music in the ethno-pop genre, inspired by the Bashkir epic "Ural-batyr". The song Homay, released on March 14, 2025, became a hit. Its excerpt quickly spread on social networks, especially among Turkic-speaking peoples. It began to be widely used to create short videos on TikTok, YouTube Shorts, and Reels and translated into Uzbek, Tatar, Turkish, Russian, Kazakh, and other languages. In a week, the song Homay gained more than a million views and entered the top 10 tracks in Russia, the top 5 in Uzbekistan and Azerbaijan, and also took first place in Kazakhstan. At the end of March, the track entered the top five most popular songs on the world Shazam chart, ahead of Lady Gaga's Abracadabra.

Author: Leila Aralbaeva