Moscow expert advised forming Bashkiria recognition on Zemfira and Shevchuk names

IMPORT Сервисный

UFA, 1 February 2019. /Bashinform News Agency/ translated by Tatiana Aksyutina/.

Sergey Kapkov, a well-known expert on the development of territories, who is visiting Ufa at the invitation of Radiy Khabirov, shared with Ufa activists ideas how to increase the tourist attractiveness of Bashkiria.

According to the expert, the names of famous compatriots, among whom he called Rudolf Nureyev, Yuri Shevchuk and Zemfira should be used more actively. He also mentioned Sergey Dovlatov.

“Each of them had the nerve of the generation,” said Sergey Kapkov. “They are global Russians, world-famous personalities among the Russian-speaking population. For example, you can ask Zemfira to perform and arrange her exclusive program here, at which people from other regions will come”.

The expert also mentioned the most famous product of Bashkortostan - honey.

“I would focus on honey. For example, in Moscow, there is a very popular Tatar network “Behetle”. Their stores work very hard for the tourist attraction of the region. Talk to your neighbors, take the shelf in their stores, brand it. Let Muscovites buy real Bashkir honey, not fakes”.

Sergey Kapkov said that he had seen photos with the amazingly beautiful nature of Bashkiria, and advised to place such banners at Moscow airports.

“I know, and many Muscovites know that in Bashkiria, in its eastern part, there are amazingly beautiful places. You should actively develop tourism in that direction, ” the expert concluded.

#bashkiria recognition #brands

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